I didn't just create a product. I created the ritual I always deserved

Find Your Ritual

The Woman Behind the Ritual

Mairely, before it all began — Dominican Republic

My name is Mairely Manzueta. I was born and raised in the Dominican Republic, where my story of resilience began.


At 13, I became a mother. Shortly before turning 14, I immigrated to the United States alone, leaving my daughter in the Dominican Republic under my mother’s care. I worked hard, continued my education, and spent eleven years building a future before I was able to return to my country.

Those experiences shaped the determined woman and entrepreneur I am today. VYRELA is more than a hair-care brand—it is part of my journey, my Dominican heritage, and everything I learned about turning sacrifice into purpose.

Why I Created Vyrela

During the pandemic, I began experiencing significant hair loss and areas of alopecia. After consulting with doctors, I was told that the changes in my hair could be connected to the intense stress of that time.

That experience brought me back to my childhood in the Dominican Republic and the natural hair-care traditions I learned from my mother. I began creating my own hair oil with coconut, rosemary, coffee, and other carefully selected botanical ingredients. At first, I made it only for myself and my family—I never intended to sell it or create a business.

As I began noticing positive changes in the look and feel of my hair, I felt inspired to develop a more complete routine. In 2022, I began creating my own shampoo and conditioner. My family encouraged me to share what I had created with others. What began as a personal solution eventually grew into VYRELA—a brand rooted in my Dominican heritage, resilience, and intentional hair care.

For you...

Whether you're a Latina building a new life far from home, or simply a woman who believes she deserves better for her hair, you're in the right place. This is more than hair care. It's your ritual.

— Mairely, Founder of Vyrela

Our Story

Our Mission
At VYRELA, we believe confidence begins with healthy hair. Our mission is simple: to create premium, natural hair care that restores, protects, and nurtures growth, for every hair type, every ritual, every woman.

What Makes Us Different
Every VYRELA product is rooted in nature and backed by science, crafted with plant-based ingredients that support scalp health and repair damaged hair from within. We're not just about hair care, we're about transformation, self-love, and the confidence that comes from truly caring for yourself.

Growing Together
Hair growth isn't just a routine, it's a journey. VYRELA is honored to be part of your self-care story, helping you reconnect with your natural beauty through rituals designed to nourish your crown and build confidence, one day at a time.

More Than Hair Care. It's a Ritual

Every drop is infused with organic botanicals chosen to nourish, restore, and awaken your natural shine. Slow down, breathe, and let self-care become part of your everyday rhythm.

Your Hair Ritual Starts with a Gift

Join the Vyrela community and receive an exclusive Gift Card toward your first purchase. Discover botanical hair care designed to nourish your scalp and reveal healthier, shinier hair, naturally.

Claim Your Gift Card